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The Switch from Universal Analytics to Google Analytics 4: Exploring its Different Strengths and Weaknesses

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Google Analytics has been a trusted tool for website owners and marketers to track and analyze their website’s performance for years. Recently, Google introduced a new version of their analytics platform called Google Analytics 4 (GA4), which aims to provide even more powerful insights and capabilities. So, what exactly is the difference between Universal Analytics …

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The Importance of SEO for Marketing Your Business

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In today’s digital age, having a strong online presence is crucial for the success of any business. With the increasing competition in the online marketplace, it is important for businesses to implement effective marketing strategies to stand out from the crowd. One such strategy that has proven to be highly effective is search engine optimization …

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